Earned Media & PR
Your brand isn't in the publications your buyers trust. Here's how to change that.
A 38% pitch placement rate against a 12% industry average. The result of journalist intelligence, precision targeting, and a refusal to waste your brand on contacts who will never cover you.
The Numbers
Why most PR programs under-deliver.
The industry average pitch placement rate.
Most agencies celebrate this.
Our placement rate.
The result of targeting the right journalists, not more journalists.
Average pipeline attributed to PR.
Measured in our first full client engagement.
Our Methodology
What the 38% rate actually requires.
01
We don't send press releases. We build journalist relationships.
Our pitch process starts with the publication — what they've covered in the last 90 days, which angles their editors are commissioning, what their audience actually reads. Then we build the angle. Then we pitch.
02
Coverage that earns, not vanity coverage.
Tier 1 placements in the publications your buyers use for vendor research. We don't count a placement in a publication your buyer has never heard of. Coverage velocity only counts if it's in the right outlets.
03
Every placement compounds.
A Tier 1 placement earns backlinks. Backlinks lift domain authority. Domain authority feeds AI citation likelihood. We design every pitch for both its immediate placement value and its downstream compounding effect on content and AI presence.
Why Integrated Beats Standalone
Earned media alone has a ceiling.
An article in a Tier 1 publication lasts 48 hours in someone's feed. The same article, repurposed into a thought leadership video, structured as an AEO-optimized long-form piece, and cited across your executive LinkedIn program — that's a visibility asset that compounds for months. Standalone PR agencies deliver placements. The Signal Engine™ turns placements into permanent authority.
Two Paths Forward
Pick where you start.
Start with an audit
Start with a Visibility Audit
$5,000 one-time
Complete baseline of your current earned media footprint, competitive coverage analysis, and a 90-day program recommendation. Credits toward your retainer within 90 days.
Get the audit →Recommended for most brands
Start the full Signal Engine™
From $8,500/month
All three pillars running simultaneously from day one — so every placement compounds into content authority and AI citations.
Start a program →