PR & Media Relations
Coverage that reaches
the buyers who matter.
Most PR agencies measure success by volume. We measure it by outcome: did this placement reach the right person, in the right publication, at the right moment in their buying journey?
38%
Placement rate
12%
Industry average
340+
Tier 1 placements · 2025
The Problem
Your agency is measuring the wrong things.
What traditional agencies report
✗ Pitches submitted
✗ Media list size
✗ Press releases distributed
✗ Open rates on pitch emails
What we report
✓ Placement rate vs. industry benchmark
✓ Pipeline attributed to coverage
✓ Tier 1 vs. Tier 2 vs. Tier 3 split
✓ Competitive share of voice movement
Our Approach
Three things that explain the 38% rate.
01
Journalist-first research
Every pitch is built on real intelligence about what a journalist has covered in the last 90 days, what they've said publicly they're interested in, and what their publication's editorial calendar looks like. We don't pitch based on beat; we pitch based on recent behavior.
02
Tier-specific angle engineering
A pitch to the WSJ requires a completely different angle than the same story pitched to an industry vertical. We build distinct angles for each tier, each tailored to what that specific outlet's audience cares about. Volume is not our strategy.
03
Signal Engine™ attribution
We track every placement against pipeline movement, AI citation velocity, and competitive share of voice. When a Tier 1 placement lands, we measure what it moved — not just that it happened. This changes how we prioritize the next 90 days of outreach.
What's Included
What PR with Sapient actually looks like.
Monthly media target list (Tier 1 / 2 / 3)
Custom pitch angles per publication
Journalist relationship tracking
Real-time coverage monitoring
Competitive coverage benchmarking
Pipeline attribution reporting
Monthly performance brief with placement data
Quarterly coverage strategy review
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